![]() Opinions expressed in this article are those of the guest author and not necessarily MarTech. To make it easier to discuss this emerging category in the future I propose we collectively use the abbreviation “PNA.” Zite was recently acquired by CNN so it doesn’t have to fear competition in the same way that a Flipboard (though it’s heavily funded) or another personalized news aggregator startup does. What you use is going to come down to personal design/UI preference and/or whether you’re already using one of these apps on another platform. Try these alternatives to Flipboard to read news on Android Google (discover) SQUID - News Microsoft News Feedly Pocket inoreader News Republic myNews. I’m unable to speak to which of these apps does the best job at personalization because I haven’t used them systematically side-by-side. Feedly is great for consuming content quickly, while Pocket is wonderful for getting back to an article or video. In fact they are very similar applications. Newsstand is more like Flipboard to our mind, it just doesn’t ask that you flip. The top horizontal navigation in particular was cramped and difficult to use. SQUID is the most famous Flipboard alternative of all. the tablet app (which I like best of the three). I was somewhat disappointed with Zite’s new iPhone app, especially vs. its tablet version in my view (an unusual circumstance where this is the case). Of the three, Flipboard is the “prettiest.” But as I said above Google Currents improves on the small screen vs. ![]() You might have some trouble telling them apart if I hadn’t identified them with the headings and branded screenshots. And today CNN-owned Zite introduced its iPhone app. I subsequently discovered, however, that Currents is also a smartphone app, which I actually like quite a bit more.Įarlier this week Google Currents rival Flipboard launched on the iPhone. From a user-experience perspective (on the iPad) I gave it a “B,” largely because it was mostly undifferentiated from a slew of other similar apps. Earlier I wrote about Google’s new personalized news aggregator/publishing platform Currents. ![]()
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